You can gain valuable insights into your own design with in-house testing.
Recommendations
Apply the following recommendations to ensure that you're keeping track of the customer experience:
- Understand that no design is perfect the first time.
- Test your own site with real customers.
- Test your site against competitor websites.
- The web yourself for real tasks. Buy half of your gifts online for the next holiday season, and observe how other sites make it easy or difficult for you to buy from them.
Test early and test often. After you've tested, test again at planned intervals. Customer habits change, products change, and the marketplaces change. Routine testing should be built into the website schedules.
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